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Bluey – A massive trend for Gen Alpha and families in the UK and USA

Bluey – A massive trend for Gen Alpha and families in the UK and USA

If you’ve spent any time around Gen Alpha (roughly kids born from 2010 onwards), chances are you’ve heard of Bluey—and not just heard of it, but seen it quoted, reenacted, and referenced in everyday family life. What started as an Australian preschool cartoon has become a global family phenomenon, especially across the UK and the USA, where Bluey has turned into one of the most …

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